Jeff Zanardi is a Managing Director at ACT Capital Advisors, where he supports business owners in Northern California through strategic exit planning and successful transaction execution. With a strong background in marketing and business development, Jeff has built a career on consistently delivering results for global enterprises, mid-sized firms, and startups alike.

Recognized as a change agent, Jeff has played a key role in developing and disrupting markets through innovative, industry-shaping products and services. His success is rooted in his ability to thrive in fast-paced, evolving environments and in his deep understanding of critical business drivers across diverse industries, markets, and geographies. He is also a proven leader with a reputation for building high-performing teams and managing cross-functional initiatives.

Jeff’s marketing expertise spans the full spectrum—from branding, public and investor relations, and product marketing to demand generation, field marketing, vertical solutions, and social media strategy. His extensive involvement in M&A activity, combined with his experience working alongside global venture capital, private equity, and institutional investors, positions him as a highly capable and trusted advisor for business owners preparing for transition.

He holds a Bachelor of Science in Management Information Systems from Santa Clara University, as well as an MBA with a dual focus in Finance and Marketing.