When it comes to implementing an effective buy-side strategy, it�s less about who you know and what you know. Embedded in the �what you know� is access to big data and relevant databases for sourcing applicable client targets in buy-side outreach. Databases like:PitchbookPrivcoCapitalIQHooversZoominfoEven one�s own proprietary CRM may contain the targets a would-be buyer would like to reach. Ultimately, in today�s deal world, the ability to source acquisition targets that align with the basic M&A criteria of a platform company are derived from one�s ability to get access to the data.That means using the above resources combined with Linkedin inMail, Rapportive + Gmail and other email and phone number extrapolation and reverse look-up techniques for finding the right POC within an organization.Once the POC is established, it can take years to see such a deal to fruition. It may be one of those targets that is not yet ready to harvest the business, but who sees the relative potential in the suitor�s request to connect and discuss. In this cases, it�s more than just big data. It�s big data + regular touchpoints + relationship building + timing that create the perfect storm for succeeding in buy-side M&A.